
Filter the keywords by ACoS:
After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and
pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.
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